TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - McGraw-Hill / Irwin series in marketing
SN  - 0071238328 :
U1  - 658.56 19
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Product management
KW  - Spines
KW  - Marketing planning; Customer analysisPricing; Promotions; Channel management
N2  - Business
ER  -