TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising : principles and practice
SN  - 81297006384406bTk.
U1  - 659.1 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Consumer audience; Advertising media
N2  - Business
ER  -