TY  - BOOK
AU  - Murphy,Dallas
TI  - The fast forward MBA in marketing
T2  - The fast forward MBA series
SN  - 0471166162
U1  - 658.8 19
PY  - 1997///
CY  - New York
PB  - John Wiley
KW  - Marketing - Handbook
KW  - Spines
KW  - MBA; Promotion; Action marketing
N2  - Business
ER  -