TY  - BOOK
AU  - Trout,Jack
TI  - The new positioning : the latest on the world's no 1 business strategy
SN  - 0071147799 :
U1  - 659.1 19
PY  - 1996///
CY  - New York
PB  - McGraw-Hill
KW  - Positioning
KW  - Spines
KW  - Advertising; Busines strategy
N2  - Business
ER  -