TY - BOOK AU - Trout,Jack TI - The new positioning : the latest on the world's no 1 business strategy SN - 0071147799 : U1 - 659.1 19 PY - 1996/// CY - New York PB - McGraw-Hill KW - Positioning KW - Spines KW - Advertising; Busines strategy N2 - Business ER -