TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a global-managerial approach
T2  - The Irwin / McGraw-Hill series in marketing
SN  - 0072380233
U1  - 658.4 19
PY  - 1999///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Marketing
KW  - Spines
KW  - Marketing - Management; Consumer markets; Personal selling; Advertising
N2  - Business
ER  -