TY  - BOOK
AU  - Davis,Joel J.
TI  - Advertising research : theory and practice
SN  - 0132218135
U1  - 659.1.072 
PY  - 1997///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Advertising
KW  - Advertising - Research; Qualitative research; Questionnaire design
N2  - Business
ER  -