TY  - BOOK
AU  - Sissors,Jack Z.
AU  - Baron,Roger B.
TI  - Advertising media planning
SN  - 0844215635 :
U1  - 659.111 19
PY  - 2002///
CY  - Chicago
PB  - McGraw-Hill
KW  - Advertising
KW  - Spines
KW  - Media plan
N2  - Business
ER  -