TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing management : text and cases
T2  - McGraw-Hill / Irwin series in marketing
SN  - 007249980X
U1  - 658.8 19
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Marketing management
KW  - Spines
N2  - Business
ER  -