TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 8120324501 :
U1  - 658.802 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Integrated advertising
KW  - Marketing communication; Trade promotion; Advertising management; Advertising
N2  - Business
ER  -