TY  - BOOK
AU  - Rolnicki,Kenneth
TI  - Managing channels of distribution : the marketing executive's complete guide
SN  - 0814403352 :
U1  - 658.84 
PY  - 1998///
CY  - New York
PB  - American management association
KW  - Marketing channels
KW  - Channel management; Trends
N2  - Business
ER  -