TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120328256 :
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Principles of marketing
KW  - Marketing process; Consumers; Pricing strategies; Advertising; Sales promotion; Public relation
N2  - Business
ER  -