TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 0070581940 :
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Marketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising
N2  - Business
ER  -