TY - BOOK AU - Keller,Kevin Lane TI - Strategic brand management : building, measuring, and managing brand equity SN - 81203230928129702541 : U1 - 658.827 PY - 2003/// CY - New Delhi PB - Prentice-Hall of India KW - Brand management KW - Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension N2 - Business ER -