TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 81203230928129702541 :
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Brand management
KW  - Brand marketing; Brand equity; Marketing communication; Equity measurement; Branding strategies; Brand extension
N2  - Business
ER  -