TY  - BOOK
AU  - Davis,Scott M.
AU  - Dunn
TI  - Building the brand-driven business : operationalize your brand to drive profitable growth
T2  - The Jossey-Bass business and management series
SN  - 0787962554 :
U1  - 658.827 
PY  - 2002///
CY  - San Francisco
PB  - John Wiley / Jossey Bass
KW  - Product management
KW  - Brand
N2  - Business
ER  -