TY  - BOOK
AU  - Jones,John Philip
AU  - Slater,Jan S.
TI  - What's in a name? : advertising and the concept of brands
SN  - 8120324471 :
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Consumer; Brand
N2  - Business
ER  -