TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing : principles and perspectives
T2  - McGraw -Hill /Irwin series in marketing 
SN  - 0072539097
U1  - 658.8 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill /Irwin
KW  - Marketing
KW  - Integrated marketing; Personal selling
N2  - Business
ER  -