TY  - BOOK
AU  - Sheth,Jagadish N.
AU  - Parvatiyar,Atul ed
TI  - Handbook of relationship marketing
SN  - 8178291045 :
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Respnse Books
KW  - Relationship marketing
KW  - Management; Business relationships; Teaching of relationship marketing; Relationship marketing-handbook
N2  - Business
ER  -