TY  - BOOK
AU  - Kumar,V.
TI  - International marketing research
SN  - 8120321677 :
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing
KW  - International marketing; Marketing research process; Qualitative marketing research; Observational marketing research; Scale development; Marketing research on the internet
N2  - Business
ER  -