TY - BOOK AU - Kotler,,Philip AU - Keller,Kevin Lane TI - Marketing management SN - 81203279938177586904 : U1 - 658.8 PY - 2006/// CY - New Delhi PB - Prentice Hall of India KW - Marketing Management KW - Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value N2 - Business ER -