TY  - BOOK
AU  - Kotler,,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 81203279938177586904 :
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing Management
KW  - Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
N2  - Business
ER  -