TY  - BOOK
AU  - Zikmund,William G.
TI  - Business Research Methods
SN  - 8131500292 :
U1  - 658.0072 
PY  - 2003///
CY  - Australia
PB  - Thomson
KW  - Business research methods
KW  - Business research; Information systems; Knowledge management; Research process; Research methods; Sampling; Observation metods; Attitude measurement; Questionnaire design; Data analysis
N2  - Business
ER  -