TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation
SN  - 8-31707067 :
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Marketing research
KW  - Research design; Data collections; Data analysis; Data formulation; Report writing
N2  - Business
ER  -