TY - BOOK AU - Malhotra,Naresh K. TI - Marketing research: an applied orientation SN - 8-31707067 : U1 - 658.83 PY - 2007/// CY - New Delhi PB - Prentice Hall of India KW - Marketing research KW - Research design; Data collections; Data analysis; Data formulation; Report writing N2 - Business ER -