TY  - BOOK
AU  - Web,Geoff
TI  - The M-Bomb: riding the multi-channel whirlwind
SN  - 1841121398 :
U1  - 658.8 
CY  - Capstone Punlishing Limited
KW  - M-Bomb
KW  - Multi-channel organization; Multi-channel tiger; Business; Marketing; Oprating model; Brand; >
N2  - Business
ER  -