TY - BOOK AU - Trott,Paul TI - Innovation Management and New Product Development SN - 8178081047 : U1 - 658.406 PY - 1998/// CY - London PB - Financial Times Pitman Publishing KW - Innovation Management KW - Managing Innovation; Business Strategy; Organizational Knowledge; Product Development; Technology Management; Development Management; Strategic alliances; Intellectual Property N2 - Business ER -