TY  - BOOK
AU  - Kotler,,Philip
AU  - Keller,Kevin Lane
AU  -  ; Koshy,Abraham
AU  - Jha,Mithileshwar
TI  - Marketing Mangement: a south asian prespective
SN  - 8131716830 :
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson and Prentice Hall of India
KW  - Marketing Management
KW  - Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
N2  - Business
ER  -