TY  - BOOK
AU  - Kotler,,Philip
AU  - Armstrong,Gary
AU  - Agnihotri,Prafulla Y.
AU  - Haque,Ehsan ul
TI  - Principles of Marketing: a south asian prespective
SN  - 8131731017 :
U1  - 658.8001 
PY  - 2010///
CY  - Delhi
PB  - Pearson
KW  - Marketing Principles
KW  - Marketing Process; Market Place; Extending Market; Customer Relationship; Company Strategy; Marketing Strategy; Marketing Environment; Marketing Information; Sales Promotion; Customer Value; Retailing; Wholeselling; Online Marketing; Global Marketing
N2  - Business
ER  -