TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Marketing in the public sector: a roadmap for improved performance 
SN  - 0131875159 (hardback : alk. paper)
U1  - 352.7 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - Government productivity
KW  - Public administration
KW  - Administrative agencies
N1  - Includes bibliographical references (p. 291-308) and index
UR  - http://www.loc.gov/catdir/toc/ecip0613/2006015053.html
ER  -