TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9788131731819
U1  - 658.8/3 
PY  - 2011///
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references (p. 834-873) and index
ER  -