TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Jacob,Isaac
AU  - Parameswaran,M.G.
TI  - Strategic brand management / 
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -