TY  - BOOK
AU  - Kerin,Roger A.
AU  - O'Regan,Rob
TI  - Marketing mix decisions: new perspectives and practices 
SN  - 0877573301
U1  - 658.8 
PY  - 2008///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0815/2008015404.html
ER  -