TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: Planning, implementation and control 
SN  - 9788131512319
U1  - 658.8 
PY  - 2010///
CY  - New delhi
PB  - Cengage Learning
KW  - Marketing
N1  - Includes  index
ER  -