TY  - BOOK
AU  - Ind,Nicholas
TI  - Beyond branding
SN  - 0749442123
U1  - 658.827 
PY  - 2008///
CY  - London, UK, Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Brand choice
KW  - Product management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip047/2003018047.html
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html
ER  -