TY - BOOK AU - Ind,Nicholas TI - Beyond branding SN - 0749442123 U1 - 658.827 PY - 2008/// CY - London, UK, Sterling, VA PB - Kogan Page KW - Brand name products KW - Branding (Marketing) KW - Brand choice KW - Product management N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/toc/ecip047/2003018047.html UR - http://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html UR - http://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html ER -