TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - 18 Brand Astras : : Using brand abilities as weapons for CRISP brand building / 
SN  - 0761996567
U1  - 658.827 
PY  - 2003///
CY  - New Delhi
PB  - Response Book
KW  - Branding
KW  - Product Marketing
ER  -