TY - BOOK AU - Haywood,Roger AU - Haywood,Roger TI - Corporate reputation, the brand & the bottom line: Powerful proven communication strategies for maximizing value SN - 074944651x (alk. paper) U1 - 659.2 PY - 2006/// CY - London, Sterling, VA PB - Kogan Page KW - Public relations KW - Corporate image KW - Organizational effectiveness N1 - "The Chartered Institute of Marketing."; Previous ed. published as: Manage your reputation. London : Kogan Page, c2002; Includes index UR - http://www.loc.gov/catdir/toc/ecip0510/2005009330.html ER -