TY  - BOOK
AU  - Dutta,Kirti
TI  - Brand management: Principles and Practices 
SN  - 9780198069867
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Oxford
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
N1  - Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover; Includes bibliographic references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
ER  -