TY  - BOOK
AU  - Neal,Cathy
TI  - Consumer Behavior :  Implications for Marketing Strategy
T2  - Irwin series in marketing
SN  - 9780074713495
U1  - 658.8342 N338c 2004 
PY  - 2004///
CY  - Australia
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing strategy; Product; Pricing
N2  - Business
ER  -