TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing Research : An Applied Approach
SN  - 9780139229640
U1  - 658.83 M249m 1999 
PY  - 1999///
CY  - Harlow : England
PB  - Financial Times : Prentice Hall, 
KW  - Marketing research
KW  - Communication
N2  - Business
ER  -