TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 
SN  - 0749442832
U1  - 658.8343 K17n 2004 
PY  - 2004///
CY  - London, Sterling, VA.
PB  - Kogan Page
KW  - Brand name products
N1  - Rev. ed. of: Strategic brand management. 1994?; Includes bibliographical references (p. [471]-483) and index
ER  -