TY  - BOOK
AU  - Hawkins,del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : implications for marketing strategy
T2  - Irwin series in marketing
SN  - 0256139725
U1  - 658.8342 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing strategy; Market surveys; Decision process; Marketing practice; Society
N2  - Business
ER  -