TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing : creating value for customers
SN  - 0256125392
U1  - 658.8 
PY  - 1995///
CY  - Burr Ridge, Illinois
PB  - Irwin
KW  - Marketing
KW  - Consumers; Markets; Product development; Product management; Pricing; Distribution; Marketing communications
N2  - Business
ER  -