TY - BOOK AU - Etzel,Michael J. AU - Walker,Bruce J. AU - Stanton,William J. TI - Marketing T2 - McGraw-Hill series in marketing SN - 0070189544 : U1 - 658.8 PY - 1997/// CY - Boston PB - Irwin/McGraw-Hill KW - Marketing KW - Markets; Product; Price; Distribution; Sales promotion; International marketing N2 - Business ER -