TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
T2  - Irwin/McGraw-Hill series in marketing
SN  - 0256259828 :
U1  - 658.848 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - International marketing
KW  - Export marketing; International business; Global markets; Marketing strategy
N2  - Business
ER  -