TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - Laforge,Raymond W.
TI  - Marketing : principles and perspectives
T2  - Irwin series in marketing
SN  - 025611319X
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Buying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications
N2  - Business
ER  -