TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research : measurement and method ; a text with cases
SN  - 8120309618 :
U1  - 658.83 
PY  - 1998///
CY  - New Delhi
PB  - Prentice- Hall of India
KW  - Marketing research
KW  - International marketing research; Reasearch industry; Research process; Research design; Research reports
N2  - Business
ER  -