TY  - BOOK
TI  - Marketing management handbook 
SN  - 8175120150 :
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Global Books  Subscription Services
KW  - Marketing management
KW  - Trade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy
N2  - Business
ER  -