TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 8120314905 :
U1  - 658.8001 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Marketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing
N2  - Business
ER  -