TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Cases in marketing management
T2  - McGraw-Hill series in marketing
SN  - 0070489475
U1  - 658.800722 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
KW  - Managerial perspectives; Marketing strategies; Marketing programs; Coordination; Control
N2  - Business
ER  -