TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing : concepts and strategies
SN  - 0395707463
U1  - 658.8 
PY  - 1995///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Strategic marketing; Marketing environment; Marketing ethics; Global markets; International marketing; Buyer behavior; Consumer behavior; Product; Marketing channels; Wholesaling; Retailing; Advertising; Publicity; Personal selling; Sales promotion; Pricing; Strategic planning; Finance
N2  - Business
ER  -