TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Instructor's manual to accompany fundamentals of marketing
SN  - 0070610169 :
U1  - 658.80076 19
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Marketing-Instructor's manual; Marketing environment; Strategic planning; Forecasting; Marketing research; Market strategy; Consumer behavior; Business market; Product; Price; Retailing; Wholesaling; Personal selling; Sales management; Advertising; Sales promotion; International marketing
N2  - Business
ER  -