TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Basic marketing management
SN  - 047158603X
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - John Wiley
KW  - Marketing management
KW  - Marketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing
N2  - Business
ER  -