TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Marketing management : a strategic approach with a global orientation
T2  - Irwin series in marketing
SN  - 0256125767
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing management
KW  - Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing
N2  - Business
ER  -