TY - BOOK AU - Boyd,Harper W. AU - Walker,Orville C. AU - Larreche,Jean-Claude TI - Marketing management : a strategic approach with a global orientation T2 - Irwin series in marketing SN - 0256125767 U1 - 658.8 PY - 1995/// CY - Chicago PB - Irwin KW - Marketing management KW - Marketing strategy; Consumer market; Buying behavior; Marketing research; Product; Pricing; Global marketing N2 - Business ER -